If that sounds like a lot to watch, well, that's because it is. Though the Margot Robbie-starring, Ryan Gosling-memefying flick will be Barbie's first live action cinematic offering with a full theatrical run, Mattel has been producing animated Barbie films for over two decades. The thing is, however, there's already a franchise of Barbie movies. Ahead of the July 21 theatrical debut of the Barbie movie, Variety approached director Greta Gerwig and asked 'Is the Barbie movie the start of a franchise?' Gerwig's response was to deflect, probably because there's no official answer to that, despite talks going on in creative circles.